One of the most profound truths that the classical teachings impart is that we are all connected with each other and the natural world. If we harm others or we harm the natural world we are, in essence, harming ourselves.
Although much of the modern business world has not operated with this truth in mind, we at Nourished Union believe that there is a tremendous opportunity moving forward for business to be the greatest agent for positive change in the world. We want to take up this opportunity and to stand for something other than just accumulating material wealth; outside of our wellness mission we aim to be a compassionate organization that protects and defends our natural world and its people.
We believe this starts with first taking responsibility for any harm, finding ways to curb that harm and then innovating around ways that our business can sustainably and meaningfully give back to our planet and its people. This is a process and one we will actively and transparently engage in through the course of doing business. As we’ve already said, we know we won’t be perfect and we will surely make some mistakes along the way but we will always strive to do better.
Depending on the situation, giving back may take the form of internal decisions around how we operate as a business and the partners we choose to work with. As a start, we have laid out commitments for how we want to conduct ourself and, as an online business, we have partnered with Green Geeks, which is the world’s no. 1 green energy web hosting provider.
As we continue to grow as a company, giving back may take the form of activism around causes we think are important, charitable donations to organizations whose work we believe in or partnerships with organizations we have synergy with, such as Earth Watch, an organization that combines travel and exploration with making a positive difference in the world.
We believe that giving back should be an integral part of all businesses and we are honoured to have the opportunity to close the circle and give back to all that gives us life.
Stay tuned for more on our Giving programs.